Jason Wu Target Collaboration: Will Internet Airwaves Be Sent Into a Tizzy Like Missoni’s?

When Targets 400+ designer collection with Italian fashion house Missoni launched last September the collection sent their stores and online commerce website into a hurricane of craziness.  For months the collab was kept under wraps.  Only a certain amount of highly important fashion gurus and magazine editors were allowed to preview it, and when that happened they were still only able to see a small group of items.  The anticipation was killing the public when more and more pieces were revealed in commercial and magazine editorials and the wait for September seemed like it would never come.

Now Targets in cities like East Lansing, where I currently reside, or Westland, where my permanent home is, only carry a few items from each designer collaboration that is revealed every four to five months, so it makes people like me, the fashion obsessed, slightly depressed when I walk in the store and nothing is there.  This leaves Target.com my only option, unless I want to travel to a bigger city somewhere completely out of my gas tanks and my way.

When I went online to targets website almost every Missoni piece was either off the website and sold out or was left in only random sizes that don’t fit me.  Then shortly after there were articles upon articles about all of the people who bought all of Missoni’s pieces and then turned around and sold them on eBay for upwards of three or four times the original price.  What Target didn’t realize was that if they would have capped each prospective buyers amount of merchandise that they were able to purchase there wouldn’t have been that problem, or at least not at that magnitude.  But it never occurred to them that would happen. Continue reading